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Blog2018-12-28T13:29:50+00:00

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The Evolution of Buyer’s Journey and How You Can Adapt to It

The Digital Age! It is changing the playing field for all marketers. I feel like I cannot even start my blog without mentioning its significance. While the phrase may be overused, we cannot ignore it, especially if you are in marketing. Buyers are being bombarded with ads at every step and their attention span is reduced from minutes to [...]

January 13th, 2020|

A Checklist for Successful Salesforce Implementation

Customer Relationship Management (CRM) has grown into a core platform for every business. Finding the right CRM system for your business is a daunting task. You need to ensure that the system not only delivers data to the right people for analysis of customer behavior, but it also enhances the business rather than hinders it. One of the typical [...]

December 17th, 2019|

Students Are Digital Natives. Are You Speaking Their Language?

In the old days of education institution marketing, sending education institution pamphlets out in the mail was a good way to entice juniors and seniors to attend your education institution. But while brochures remain a useful tangible hand-out at college fairs, they’re no longer enough. Today’s incoming students are digital natives. To attract them to your education institution, you need [...]

November 21st, 2019|

Salesforce, the World’s leader in CRM solutions in the Cloud releases Manufacturing and Consumer Goods Clouds to the marketplace

Introducing… Salesforce Manufacturing Cloud Source https://www.salesforce.com/products/manufacturing-cloud/overview/ Align sales and operations, unify account planning and forecasts, and deliver greater transparency with a tailor-made CRM for manufacturers. Increase transparency into your run-rate business and create a consolidated view of all the terms of every agreement, including duration, products, prices, and planned quantities. Create your own custom metrics to track [...]

September 30th, 2019|

Salesforce and Tableau Software pairing paving the way to the future

Salesforce has made it boldest move yet by acquiring Tableau in its biggest acquisition to date. Announced in early June, this has created a powerful force in the lucrative enterprise software world and is projected to close by the end of October subject to regulatory approval. With this move, Salesforce is now bringing together the world’s number 1 CRM [...]

August 28th, 2019|

A Quick Way to Solve your Data Management Issues

The Salesforce Data Management Platform (DMP), helps you deliver a valuable, more personal marketing, media, and commerce experience to your clients. Do you currently have one of these in play in your business? This cloud-based data platform works in real time to capture, unify and activate all of a marketer’s data. It gives you as a business the ability [...]

July 12th, 2019|
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