The Digital Age! It is changing the playing field for all marketers. I feel like I cannot even start my blog without mentioning its significance. While the phrase may be overused, we cannot ignore it, especially if you are in marketing. Buyers are being bombarded with ads at every step and their attention span [...]

Customer Relationship Management (CRM) has grown into a core platform for every business. Finding the right CRM system for your business is a daunting task. You need to ensure that the system not only delivers data to the right people for analysis of customer behavior, but it also enhances the business rather than hinders [...]

In the old days of education institution marketing, sending education institution pamphlets out in the mail was a good way to entice juniors and seniors to attend your education institution. But while brochures remain a useful tangible hand-out at college fairs, they’re no longer enough. Today’s incoming students are digital natives. To attract them to [...]

Introducing… Salesforce Manufacturing Cloud Source https://www.salesforce.com/products/manufacturing-cloud/overview/ Align sales and operations, unify account planning and forecasts, and deliver greater transparency with a tailor-made CRM for manufacturers. Increase transparency into your run-rate business and create a consolidated view of all the terms of every agreement, including duration, products, prices, and planned quantities. Create your [...]

Salesforce has made it boldest move yet by acquiring Tableau in its biggest acquisition to date. Announced in early June, this has created a powerful force in the lucrative enterprise software world and is projected to close by the end of October subject to regulatory approval. With this move, Salesforce is now bringing together [...]

The Salesforce Data Management Platform (DMP), helps you deliver a valuable, more personal marketing, media, and commerce experience to your clients. Do you currently have one of these in play in your business? This cloud-based data platform works in real time to capture, unify and activate all of a marketer’s data. It gives you [...]

Organically growing your email list is no small task. The ability to attract more subscribers is hard work but defiantly worth the effort in the long run for your business. Email marketing is a great way for you to grow your profits by increasing and converting leads into customers and turning first-time customers into [...]

Have you ever through about reconsidering your Marketing Funnel setup? It may just help you to solve some of the issues you have been having, in connecting and converting your audiences. If your customers have changed the way they engage, then it’s time your marketing funnel does as well. What is a marking funnel [...]

As a trusted Salesforce partner and consultancy firm, we at Cloud Industry are being increasingly asked about Salesforce Artificial Intelligence (AI): what is it and is it something that we really need? Let’s take a look at those questions here. What is AI? AI refers to the ability of computers to process information and [...]

‘Configure, price, quote’ software – most commonly known as CPQ software – is one of the best tools on the market right now for helping businesses increase their efficiency and develop stronger client relationships. Specifically designed to assist businesses of all sizes, it’s no wonder that CPQ is the talk of the town when [...]