ABC

The Australian Broadcasting Corporation is Australia’s state-owned and funded national public broadcaster. ABC is a leader in the field of broadcasting in Australia. The corporation provides television, radio, online and mobile services throughout metropolitan and regional Australia.

Challenges

• Manual capture of key stakeholder information in excel sheets which did not meet the needs of broader organisation as information is not easily extracted and meeting notes cannot be documented
• Increasing in stakeholder relationships in the future which will hinder the existing method of data management
• Not being able to populate stakeholder information (such as names, organisations, and email addresses) quickly for our colleagues. Therefore, a request to review and provide input to a guest list for an event is a time consuming and labour-intensive process.
• A lack of record keeping for individual stakeholders such as when we last met with them or what discussions we had.
• Information categorised only by industry, so extracting state-based information relating to specific stakeholders is not easy.
• When sending out newsletters to external stakeholders, names and email addresses have to be manually copied into a new excel spreadsheet and uploaded to Campaign Monitor (or any other platform)

Solutions

• Implementation of Salesforce to improve data consistency by establishing a defined data structure
• Improve the campaign performance and visibility by Salesforce implementation and campaign monitor
• Set up a web to lead functionality to automatically capture visitors on website into Salesforce
• Outlook integration with Salesforce to enable email tracking, tasks, contacts, and accounts sync with Salesforce.

Results

• Greater Data Stability and accuracy with new Salesforce cloud
• Improved reporting, dashboards, metrics on the go for users
• Improved tracking on emails, tasks, and visitors on to the website