With so many customer relationship management (CRM) providers out there, it can be challenging to determine which software providers offer the best value, most useful features and most helpful service. With decades of combined experience, Cloud Industry knows what it takes to be a leading CRM provider. Below we’ll explore some of the reasons why Salesforce remains the number one choice for all your customer relationship management needs.
1. #1 Ranked CRM Provider
Image source: Salesforce.com.
With 18.1% of total market share, Salesforce is far and away the biggest CRM provider in the world today. Approximately double the size of the next biggest provider, Salesforce continues to outperform and outpace every one of its competitors year on year. In 2017, Salesforce was ranked the number one CRM provider for the fourth year in a row – a true testament to the trust and loyalty of our clients.
Motley Fool, an online financial-services company that provides financial advice for investors, recently conducted an in-depth analysis of the Salesforce business model. During this analysis, they noted that Salesforce expanded their 2016 market share by “more percentage points than the rest of the top 10 CRM vendors combined”. Amazingly, the year-over-year change in revenue from 2016 to 2017 hovered at approximately 25%.
2. High Customer Satisfaction
Image source: g2crowd.com
According to the CRM Software Grid®, there are only three CRM providers worldwide that qualify as “leaders” in the sector. Scored according to user reviews, market share, vendor size and social impact, providers are then placed into one of four categories: ‘leader’, ‘high performer’, ‘contender’ or ‘niche’.
As can be seen in the visual grid representation above, Salesforce is located in the top-right ‘leaders’ quadrant. Positioned alone in the far right-hand corner, Salesforce sits well above its closest competitors. With high levels of customer satisfaction, Salesforce will remain a pioneer and leader in the field for many years to come.
3. High Productivity Application Platforms as a Service (HPaPaaS)
According to Gartner, one of the world’s leading research and advisory firms, Salesforce is recognised as an industry leader in HPaPaaS. With 18 years’ experience in the sector, Salesforce has been effectively using HPaPaaS to allow IT to work more closely with broader business structures and to further digitize processes for companies across the globe. In a recent report titled “2017 Gartner Magic Quadrant for High Productivity Application Platform as a Service”, Salesforce was once again highlighted as the platform of choice for developing and deploying robust environments for application services.
In addition to the explanations outlined in the report, there are a number of other reasons articulated by customers as to why Salesforce is their platform of choice. Firstly, Salesforce has delivered unmatched investment into the development of innovative HPaPaaS capabilities. This has seen intelligence “built-in” to the platform, subsequently providing the ability for artificial intelligence to now become a way of life. In addition, clients are now able to build apps quickly and effectively that are tailored to the needs of their customers. With control of IT, the Salesforce ecosystem provides learning and services that are unable to be matched by any other CRM provider.
4. The Salesforce Ecosystem has Unlimited Potential
With a global reach of more than 150,000 customers, Salesforce offers a truly amazing opportunity for success and business transformation. As an example, it is expected that by 2022 the Salesforce Economy will create more than 3.3 million new jobs across the globe. This represents the creation of approximately $859 billion in new business revenues worldwide, a huge contribution to the global economy no matter which way you look at it.
On an individual level, Salesforce is designed to generate significant returns on investment. With continued advancements in IT and analytics, small and large businesses alike have a greater potential to significantly increase their revenue and develop new business innovations.
5. Individual Developers Have Smarter Einstein Tools For AI-Powered CRM
In partnership with IBM, Salesforce has developed Einstein technology for innovative cloud solutions that specifically utilise artificial intelligence to make decisions that are both faster and smarter. In short, Einstein technology is designed to help businesses be more predictive about their customers in terms of sales, service, marketing and IT. It makes CRM smarter and makes artificial intelligence accessible to everyone, everywhere. In turn, business productivity is able to grow and levels of customer satisfaction can also continue to rise.
Salesforce is well known around the world for being a leader, innovator and pioneer in the CRM space. With thousands of clients worldwide, Salesforce remains the absolute leader in tailor made cloud solutions.